Tovah

Robinson

Tovah Robinson Portrait, Product Designer, Footwear Designer
Tovah Robinson Portrait, Product Designer, Footwear Designer

– Hi. I'm Tovah Robinson, a creative strategist with an extensive background in shaping and guiding the entire journey of digital and physical products and experiences—from initial concept and ideation to execution and launch.

Specialized at
Creative Strategy | Product Design | Visual Design
Empowering
Brands with Purpose
From
New York

About

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– My focus is on striking the perfect balance between strategy and design to enhance customers' lives.

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A dynamic creative strategist and product designer with a passion for transforming abstract visions into captivating results.

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Years of experience
2026©

Selected

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Imagine Vince Camuto

(01/05)
I redesigned the Imagine Vince Camuto footwear line and partnered with Marketing and Art to refresh the brand identity, ensuring alignment between product design, visual system, and go-to-market storytelling.
Service:
Brand Strategy | Product Design | Footwear Design
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Imagine Vince Camuto
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The Culture Catalogue

(02/05)
I leveraged UX research insights to design and execute an online experience tailored to The Culture Catalogue’s target customers, and elevated the brand’s digital presence by redesigning its visual identity for greater coherence and impact.
Service:
Brand Strategy | Product Design | Visual Identity
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The Culture Catalogue
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Pair Up

(03/05)
I identified an overlooked market of customers shopping for footwear in larger sizes and designed Pair Up, a user-friendly and visually engaging e-commerce app concept that translated UX research insights into an interface which streamlined the shopping journey and elevated the brand experience for this audience.
Service:
Brand Strategy | UX/UI Design | UX Research
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Pair Up
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Ayana Morris

(04/05)
I built a cohesive digital presence for visual artist, Ayana Morris, by leading web design, graphic design, and the development of brand guidelines, ensuring consistent storytelling and market-ready presentation across online and offline channels.
Service:
Web Design | Brand Identity | Graphic Design
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Ayana Morris
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Streetseats NYC

(05/05)
I built and implemented visual identity systems for three brands, establishing brand guidelines and ensuring consistent brand expression across consumer touchpoints and business units.
Service:
Visual Identity | Graphic Design
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Streetseats NYC
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My

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I possess a cross-functional skill set that enables me to adapt to diverse projects, leveraging my knowledge of the necessary tools to drive successful execution and delivery across a wide range of initiatives.

Creative Strategy

Creative Strategy

Blending brand insight, cultural trends, and cross-disciplinary thinking; I excel at uncovering strategic opportunities, crafting compelling narratives, and developing cohesive creative concepts that resonate with target audiences and drive measurable impact.

Product Design

Product Design

Combining user research, UX design, visual design, and technical knowledge; I am adept at identifying user needs, conceptualizing innovative solutions, and translating those ideas into polished, functional products that satisfy customers while aligning with key business goals and objectives.

Visual Design

Visual Design

With an eye for aesthetics, color, typography, graphics and layout, I craft compelling visuals that effectively communicate a brand's message while ensuring a cohesive and delightful user experience across digital and print media.